Carpet Cleaning Ads
Google Ads vs. Facebook & Instagram Ads for Carpet Cleaning: What Works Best?
If you run a carpet cleaning business and want more booked jobs, you’ve probably asked yourself:
👉 Should I run carpet cleaning ads on Google or Facebook & Instagram?
The short answer: Google Ads drive higher-quality leads faster because they target people actively searching for your service. Meanwhile, Facebook & Instagram Ads help with brand awareness and retargeting but typically bring in lower-quality, price-sensitive leads.
So how should you use each platform to maximize your ROI? Let’s break it down.
Google Ads- The Best Carpet Cleaning Ads for High-Intent Customers
When a homeowner searches for “carpet cleaning near me” or “best carpet cleaner in [city]”, they’re not just browsing. They need a professional carpet cleaner now.
This is why Google Ads for carpet cleaning businesses work so well.
Why Google Ads Work for Carpet Cleaning
✅ High-Intent Leads – People searching for carpet cleaning are ready to book. These aren’t random Facebook scrollers; they actively need your service.
✅ You Show Up When Customers Need You – Unlike social media ads, where you’re interrupting someone’s scroll, Google Ads place your business right in front of people already looking for carpet cleaning.
✅ Higher-Quality Customers – Because these leads are actively searching, they tend to be less price-sensitive and more willing to pay for quality service.
✅ Faster ROI – Google Ads generate real leads quickly, meaning you see results in days, not months.
How to Optimize Google Ads for Carpet Cleaning
To get the best results from Google Ads for carpet cleaning, focus on:
- Targeting high-converting keywords like:
🔹 Carpet cleaning near me
🔹 Best carpet cleaning service in [city]
🔹 Pet stain removal carpet cleaner
🔹 Deep carpet cleaning professional - Using ad copy that converts with phrases like “Same-Day Booking,” “100% Satisfaction Guarantee,” and “Eco-Friendly Carpet Cleaning.”
- Sending traffic to a high-converting landing page with a clear Call to Action (CTA) like “Get a Free Quote” or “Book Now.”
- Setting up Google Local Services Ads (LSAs) to appear at the top of search results and build trust with “Google Guaranteed” verification.
Downsides of Google Ads for Carpet Cleaners
Higher Cost Per Click (CPC) – Because Google Ads target high-intent customers, competition can be fierce. Without proper optimization, your costs can climb fast.
Requires Active Management – Google Ads aren’t “set it and forget it.” They require ongoing optimization to maximize return on ad spend (ROAS).
Bottom Line: If you want fast, high-quality leads for your carpet cleaning business, Google Ads are your best bet.
Facebook & Instagram Ads: Good for Retargeting, Not Immediate Bookings
Unlike Google, where people search for carpet cleaning ads, Facebook & Instagram Ads target people based on interests and behaviors—not active intent.
That’s why these platforms work better for brand awareness and retargeting rather than direct lead generation.
Why Facebook & Instagram Ads for Carpet Cleaning Are Less Effective for Immediate Leads
People aren’t actively looking for carpet cleaning. Unlike Google, where people search for “carpet cleaning near me,” Facebook users are just scrolling.
Leads tend to be lower quality. Because they weren’t searching for your service, they’re often price-sensitive and less serious about booking.
Conversions take longer. Facebook leads often need multiple touchpoints before they actually book an appointment.
When Facebook & Instagram Ads Work for Carpet Cleaning
Retargeting Website Visitors – If someone clicked your Google Ad but didn’t book, retargeting them on Facebook & Instagram keeps your business in front of them.
Brand Awareness – Running carpet cleaning ads on Facebook & Instagram helps build recognition in your local area so that when people do need cleaning, they think of you.
Promotions & Seasonal Offers – Special offers like “Holiday Carpet Cleaning Deals” or “Spring Cleaning Specials” can help push hesitant leads to book.
How to Optimize Facebook & Instagram Ads for Carpet Cleaning
- Use before-and-after images to show the dramatic results of your service.
- Show customer testimonials to build trust.
- Run video ads demonstrating your cleaning process.
- Target past website visitors with limited-time offers.
How to Combine Google & Facebook Ads for Maximum Results
Instead of choosing one over the other, the best carpet cleaning ad strategy is to use them together.
Step 1: Use Google Ads to Capture High-Intent Leads
- Target search terms that show buying intent (e.g., “carpet cleaning near me”).
- Send visitors to a landing page designed to convert leads fast (not just your homepage).
- Use Google Local Services Ads (LSAs) to build credibility.
Step 2: Retarget Website Visitors on Facebook & Instagram
- Set up Facebook Pixel to track website visitors.
- Show ads to people who clicked on your Google Ad but didn’t book.
- Use a strong retargeting offer (e.g., “$25 Off Your First Carpet Cleaning”).
Step 3: Run Facebook & Instagram Brand Awareness Ads
- Target homeowners in your service area.
- Show them before-and-after photos, testimonials, and video ads to build trust.
- Stay top-of-mind so that when they need carpet cleaning, your business is the first they think of.
Final Verdict
Where Should You Invest in Carpet Cleaning Ads?
🔹 If you want fast, high-quality leads → Invest in Google Ads.
🔹 If you want to stay in front of past visitors & nurture leads → Use Facebook & Instagram for retargeting.
🔹 For the best ROI → Use both together with a smart strategy.
The #1 Mistake Carpet Cleaners Make With Paid Ads
❌ Expecting Facebook & Instagram Ads to drive instant bookings like Google Ads.
❌ Running Google Ads without proper keyword targeting & landing page optimization.
❌ Not using retargeting to bring back potential customers who didn’t book right away.
Get More Booked Jobs with Smarter Carpet Cleaning Ads
Running profitable carpet cleaning ads takes strategy. Google Ads bring in ready-to-buy customers fast, while Facebook & Instagram help you stay top-of-mind and nurture leads.
Want expert help setting up your carpet cleaning ad campaigns the right way?
📢 Book a free consultation with Zero B.S. Marketing, and let’s build a strategy that actually gets you more booked jobs.
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