I’m Natalie—the owner and CEO of Zero B.S. Marketing.
This is the first time my photo has ever been on a website outside of social media. Feels kinda weird. Now I get why my husband didn’t love the idea of putting his picture on our carpet cleaning site.
Since you clicked on “About Us,” I’m assuming you want to know who I am and why I do this.
How we got here
Five years ago, my husband—already a carpet cleaner for 15 years and I —started our own carpet cleaning company. Our budget? Nonexistent.
So, I did what any determined person would do. I watched a dozen YouTube videos, took a few affordable courses, and built us a website. I created a Facebook page and started posting in local groups.
Then something clicked…
Not only was marketing interesting, but I was really good at it.
I Studied everything I could. Tested and refined strategies. And in just a few years, I turned a non-existent budget into a consistent flow of high-paying jobs.
What I Bring to the Table
✅Built & optimized service business websites for maximum conversions.
✅ Designed lead magnets & emails campaigns.
✅ Ranked Google Business Profile in the top 3 for 20+ keywords.
✅ Created and run a Google Ads campaign converting at 28% (vs. industry avg. of 4%).
✅Launched retargeting Facebook ads to keep our business top of mind.
Here’s What Makes Me Different (and Why It Matters for You)
I didn’t go to college for marketing. I spent 20 years working in healthcare.
Some might see that as a disadvantage—I see it as my edge.
For two decades, I talked to people who really opened up to me. That taught me how people think, what they care about, and what moves them. That’s the heart of good marketing.
Here’s something else most marketers miss:
Most carpet cleaners, HVAC techs, and plumbers are men.
Most marketers in this space? Also men.
But your customers? They’re mostly women.
That’s where I come in.
I am your target audience. I know what makes customers click “Book Now”—and it’s probably not what you think. It’s trust. Simplicity. Relief.
That’s why my ads convert.
I didn’t learn by spending someone else’s money—I tested everything on my own dime. Every dollar had to work.
I’m here to help you bring real, ready-to-book customers to your business. Let’s do it right.
Let’s Talk
Fill out the contact form below, and we’ll see how I can help.
I promise—you won’t regret it.
And that’s not B.S.
— Natalie