Case Study Li Carpet Cleaner
How Zero B.S Carpet Cleaning Digital Marketing Transformed Long Island Carpet Cleaning
Website: www.longislandcarpetscleaning.com
Long Island Carpet Cleaning, a trusted local cleaning company, faced significant challenges in generating leads and converting website visitors into customers. Their outdated website lacked a clear message, their branding did not differentiate them in the competitive cleaning market, and their Google My Business (GMB) profile was under-optimized, limiting their visibility in local search results. They needed a complete digital marketing transformation to attract more customers and drive business growth.
Challenge
Before implementing a new carpet cleaning digital marketing strategy, Long Island Carpet Cleaning struggled with several key issues:
- An outdated, non-optimized website that did not convert visitors into leads effectively.
- Weak branding that failed to connect with potential customers.
- Low visibility in local search results due to an underutilized GMB profile.
- Inefficient lead generation, leading to lost revenue opportunities.
To overcome these challenges, we designed a digital marketing strategy focused on website optimization, branding, and local search visibility.
Solution
Website Redesign for Higher Conversions
We built a modern, mobile-friendly website optimized for user experience and lead generation. The new site focused on clear navigation, persuasive calls to action, and service pages tailored to customer pain points. A strong focus on SEO ensured that potential customers could easily find Long Island Carpet Cleaning when searching for carpet, rug, or upholstery cleaning services.StoryBrand Branding for Clear Messaging
Using StoryBrand principles, we repositioned Long Island Carpet Cleaning as the trusted guide, with the customer as the hero. We crafted messaging that addressed customer pain points—dirty carpets, allergens, pet stains—and highlighted solutions that made their lives easier. The new branding helped differentiate the company from competitors and built trust with potential customers.
- Highly Effective Facebook Ads for Lead Generation. We ran targeted Facebook ad campaigns that delivered exceptional results. By optimizing audience targeting, ad creatives, and messaging, we achieved a $0.21 cost per conversion with an impressive 28% conversion rate—far exceeding industry standards. These highly efficient ads drove a steady flow of qualified leads, maximizing ROI and boosting bookings.
Results
Our carpet cleaning digital marketing strategy delivered outstanding results:
✅ 35% increase in website conversions, turning more visitors into booked appointments.
✅ 50% boost in organic traffic within six months, significantly improving brand visibility.
✅ Higher local rankings on Google, driving more inbound calls and inquiries.
✅ $0.21 cost per conversion on Facebook Ads, maximizing ROI.
✅ 28% conversion rate on Facebook Ads, generating a steady stream of high-quality leads.
With a high-performing website, strategic branding, local SEO, and cost-effective paid ads, Long Island Carpet Cleaning saw a powerful transformation—converting more leads, increasing sales, and dominating their market.