Case Study NY Carpet Cleaner

Building NY Steam Clean from the Ground Up

Challenge

NY Steam Clean started as a brand-new company with no online presence, brand recognition, or customer base. Competing in the highly competitive NYC cleaning industry required a strong digital marketing foundation, clear messaging, and an effective advertising strategy to generate leads and drive conversions.

Solution

We executed a full-scale digital marketing strategy, including:

Website Development: Designed a high-converting, SEO-optimized website showcasing all services—carpet, rug, upholstery, mattress, and drape cleaning, as well as water damage restoration.
StoryBrand Branding: Crafted clear, customer-focused messaging positioning NY Steam Clean as the expert in professional cleaning.

Google My Business Optimization: Created and managed GMB for local visibility, ensuring accurate information and frequent updates.
Paid Advertising: Ran highly optimized Facebook campaigns, achieving a cost-per-conversion of just $0.21 with a 28% conversion rate. Google Search PPC campaigns achieved a 25% conversion rate, compared to the industry standard of 4%. ROAS 3.5 to 1
Organic Growth: Implemented SEO strategies, social media marketing, and content creation to drive consistent traffic.

Results

✅ Significant traffic growth, bringing in a steady stream of potential customers.

✅ 22% conversion rate, compared to the industry standard of 4% with Google PPC

✅ $0.21 cost-per-conversion on Facebook Ads, maximizing ROI.

✅ 4:1 Return of Ad Spend

✅ 3X Growth in a year

From an unknown startup to a thriving cleaning business, NY Steam Clean now dominates the local market with strong branding, strategic marketing, and data-driven advertising.