Google Update
Why Your Rankings Dropped and What to Do About It
If your website just took a hit in Google rankings, you’re not alone. The latest Google update has caused many sites to lose their positions, and the search giant says there’s nothing you need to do. That’s not exactly comforting, but it does mean one thing—panic isn’t the answer.
What Happened with the Google Update?
Google has rolled out another core update, and as usual, they’re keeping the details vague. Here’s what we do know:
Many websites saw a sudden drop in rankings overnight.
Google insists there are no specific fixes needed.
They continue to emphasize content made for humans, not algorithms.
This isn’t the first time Google has shaken things up, and it won’t be the last. The good news? There are ways to bounce back.
How to Recover from a Google Update Ranking Drop
Even though Google says “just keep creating good content,” there are smart steps you can take to regain traction faster. Here’s what you can do:
1. Don’t Panic, Analyze Instead
Before making drastic changes, take a deep breath and assess the damage. Use tools like Google Search Console and Google Analytics to see which pages lost traffic and where the biggest drops occurred.
2. Check Google’s Official Statements
Google occasionally releases guidance on updates. Keep an eye on their official blog and Twitter accounts for insights.
3. Reassess Your Content Strategy
Focus on helpful, in-depth content that actually benefits readers.
Avoid keyword stuffing and outdated SEO tactics.
Refresh old content by adding new insights, statistics, or media.
4. Improve Content Quality
- Make sure articles answer real user questions.
- Use clear formatting with headings, bullet points, and short paragraphs.
- Add original research, expert opinions, and unique perspectives.
5. Optimize for User Experience (UX)
Check for slow page speeds and fix any loading issues.
Ensure mobile-friendliness—most searches happen on mobile now.
Improve navigation so users can easily find what they need.
6. Strengthen Your Internal Linking
- Link related blog posts together to keep users engaged.
- Use natural, descriptive anchor text.
- Make sure important pages are easy to find from your homepage
7. Build High-Quality Backlinks
Earn links from reputable sites in your industry.
Avoid spammy or low-quality links.
Engage in guest blogging, partnerships, and PR to get mentions.
8. Encourage Engagement and Social Sharing
Add compelling CTAs that encourage comments and discussions.
Share content on social media and encourage sharing.
Answer user comments and engage with your audience.
9. Keep Publishing Consistently
Google values fresh, relevant content. Keep a steady publishing schedule to show search engines your site is active and valuable.
10. Monitor Progress and Adjust
Give it time. Track rankings and traffic over the next few weeks. If needed, tweak strategies based on what’s working and what’s not.
The Bottom Line
Yes, this Google update was frustrating, but it’s not the end of the world. SEO is a long game, and staying focused on high-quality, user-friendly content will always be the best strategy. If you keep creating value for real people, the rankings will follow.
For more insights and expert strategies, stay tuned to Zero B.S. Marketing. To learn more about Google ranking check out our blog post about Carpet Cleaning SEO. And if you want to read more about Google’s Core Update of March 2025, straight from the horse’s mouth feel free to click here .
